Benita Amel Medina

Benita Amel Medina is an experienced retail and fashion professional with a strong background in management, branding, and customer experience. Currently serving as Flagship Store Manager and previously as Omnichannel Marketplace Sales Associate at Marimekko since September 2021, Benita excels in delivering exceptional brand experiences. Prior roles include Management and Client Area leader at Branlov, where Benita focused on client service and sustainable branding, and various positions at Marimekko and Rodebjer, emphasizing sales and brand experience. Benita began a career in fashion design with significant roles at Ekovaruhuset and Miguel Adrover. Educational qualifications include a Bachelor's Degree in Fabric Styling from the Fashion Institute of Technology, complemented by Vinyasa Yoga Teacher Training.