-You say what you do, and do what you say.
-You acknowledge your mistakes and learn from failure.
-You think before committing.

-You welcome different cultural backgrounds and points of view.
-You are open-minded and constantly in search of great ideas.
-You always find ways to connect with people of different backgrounds.

-You remain calm under high-stress environments.
-You focus on what you can control.
-You don’t give up.

-You treat people with respect regardless of their status or disagreement with you.
-You only say things about fellow employees that you’ve said to them directly.
-You make time to help your peers and customers, and are equally respectful of their time.
-You are considerate of your peers.
-You recognize that we all have biases, and work to grow past them.

-You prioritize effectiveness over efficiency.
-You get the right things done, and you do it well.
-You inspire others with your thirst for excellence.

-You are concise and articulate in speech and writing.
-You are not afraid to share candid, helpful, and timely feedback.

-You welcome constructive feedback.
-You don’t accept the status-quo.
-You create new ideas that prove useful.

-You make wise decisions despite ambiguity.
-You identify root causes and get beyond treating symptoms.
-You think strategically, and can articulate what you are, and are not trying to do.

-Take the initiative to bring about positive results. 
-You do whatever it takes to follow through on your commitments.
-You leave things better than you found them.
-You seek responsibility instead of avoiding it.

We are a leading Amazon strategy firm that delivers growth to best-in-class CPG brands. Leveraging our fully integrated technology and proprietary ranking techniques, we’re able to beat out the competition with repeatable strategies. We are an agency that does more than just create a beautiful listing, write copy, and leverage PPC.

We’re a turnkey solution because we’ve tested other methods and we know what works. We’ll happily manage everything on Amazon from strategy, launches, competition polling, review management, content, inventory forecasting, customer support, advertising, reporting, and more.

Retail

Commercelabs

Carolyn Martinez

Elyza Louise Suarez

Usama Shahid

Osama Siddiqui

Mary Joe Cabiao

Zaryab Qamar

Amin Punjani

Jeddah Em Orillo

Rubelyn De Vera

Diana Ciocioiu

Haris Ahmed Siddiqui

Ana Patricia Leonila Gonzalez

Jake Almeer Llerin

Neil Ebrada

Liam Mendoza

Ma. Carmela Estrella Tabora

Danial Ali Baig is a Logistic Associate at [Commercelabs](/org/marketplaceops). Danial previously worked as a Key Account Executive at CandyLand from September 2019 to August 2020. In this role, they were responsible for managing sales operations for international Modern Trade customers nationally, assisting Trade Marketing head by preparing relevant and accurate analysis which are used to make strategies, and locking agreements with the customers to ensure sustainable sales volumes, increased Share of Shelf and Secondary Spaces. Danial also supervised the Territory Sales Managers and Merchandisers to ensure the availability and visibility of all SKU’s, and coordinated with the Brands team to ensure that ad campaigns were successful by timely deployment of POSM and making the product available in the market. In addition, they prepared fill plans along with the drop sizes for major Brands, calculated the productivity and measured the sales performance against the fill plans. Finally, they executed the project assigned by GM Sales to develop the E-Commerce Channel for Candyland, tapping the major E-Commerce retailers and Distributors like Daraz, [Foodpanda](/org/foodpanda), TCS Yayvo, [Bykea](/org/bykea), and My Cart and getting them On Board by doing Contracts.

Danial Ali Baig has completed their O'Levels in Commerce from Beaconhouse School System. Danial has done their A'Levels in Commerce as a Private Candidate. Danial has completed their Bachelor of Business Administration (BBA) in Marketing and Supply Chain from Institute of Business Administration. And finally, they have completed their Master of Business Administration - MBA in Marketing & Supply Chain from Institute of Business Administration.

Danial Ali Baig reports to Kimberly Anne Pascual, Logistics Manager. Danial Ali Baig works with Mirza Sameed Baig - Logistics Associate, Muhammad Mashood Rasheed - Logistic Associate, and Rowena Sison - Logistic Associate.

Danial Ali Baig

Jeffere Mante is currently the Business Support Team Leader at [Commercelabs](/org/marketplaceops). Prior to this, they were the Digital Marketing/Project Manager at MedSpecialized from February 2019 to December 2020. Jeffere was responsible for leading and managing the marketing department of the company as well as doing account management. Jeffere has also worked at Social Media Solutions - SMS from June 2017 to February 2019 as the Solutions Delivery Manager. At SMS, they were responsible for leading and managing the marketing team and overseeing the end-to-end process of a project. Jeffere has experience working with clients in the US, Australia, and Canada.

Jeffere Mante received a Bachelor of Science in Computer Engineering from the University of San Carlos - Technological Center. Jeffere also has certification from [Coursera](/org/coursera) in Getting and Cleaning Data, R Programming, and The Data Scientist's Toolbox.

They work with Glynis Lynn Belaguin - Digital Marketing Manager, Vaniza Untal - Account Support Team Leader, and Charlene Ann Nunez - Senior Content Writer. Jeffere Mante reports to Liam Mendoza, Vice President of Delivery. Some direct reports include Ian Francis Rome Enriquez - Software Engineer, Neil Ebrada - Business Support Specialist.

Jeffere Mante

Adiba Khan is a Senior Client Success Operations Manager at [Commercelabs](/org/marketplaceops). Adiba has previously worked as a Product Manager at [Utopia Deals](/org/utopia-deals), where they were responsible for heading the Beauty and Personal Care range, as well as Home and Kitchen products. At [Utopia Deals](/org/utopia-deals), they also monitored daily sales, pricing, marketing, inventory, listing, and profitability. Additionally, they oversaw marketing expenses, keywords, coupons, promotions, and ranking to ensure consistency with the product line strategy.

Before working at [Utopia Deals](/org/utopia-deals), Adiba worked as an Associate Product Manager at the same company. In this role, they were responsible for brainstorming fresh and innovative growth strategies, maintaining records of customer complaints and implementing corrective strategies to guarantee customer satisfaction. Additionally, they researched and developed new products or complementing products, calculated feasibility, designed branding and packaging, and took necessary on-boarding actions.

Adiba is stay updated on market trends and conducting gap analysis to suggest improvements. Adiba also reviews and reports on performance indicators. Furthermore, they define roadmaps and prepares product requirements documents and SOPs. Lastly, they develop market-based product strategies and business plans.

Adiba Khan has a Bachelor’s Degree in Marketing from the Institute of Business Administration.

Adiba Khan works with Alexandru Mihai - Advertising Manager, Michelle Arque - Executive Assistant, and Liam Mendoza - Vice President of Delivery. Emad Barlas - Client Success Senior Strategist, Umair Nadeem - Client Success Senior Strategist, and Syed Hamza Abbas - Client Success Project Manager report to Adiba Khan. Adiba Khan reports to Nicholas Shum, Co-Founder.

Adiba Khan

Diptak Das is a Client Success Senior Strategist at [Commercelabs](/org/marketplaceops). Prior to joining [Commercelabs](/org/marketplaceops), Diptak was a Team Lead Manager at AMZ ONE STEP from October 2020 to June 2021. In this role, Diptak was responsible for managing a team of Amazon FBA specialists in the Full Service and Account Management departments. Under Diptak's supervision, the team was responsible for everything from client onboarding and product research to branding, ranking, and PPC campaigns. The team was successful in handling more than 40 clients spread across different niches, with more than $100,000 in revenue and 100 SKUs. Diptak is responsible for managing all relevant clients and training and handling their team for these departments.

and Abdullah Haroon - Client Success Specialist reports to Diptak Das. Their manager is Adiba Khan, Senior Client Success Operations Manager. They are on a team with Syed Hamza Abbas - Client Success Project Manager, Therese Arianne Samson - Client Success Strategist, and Umair Nadeem - Client Success Senior Strategist.

Diptak Das

Haris Khan is the current Category Manager at [Commercelabs](/org/marketplaceops). Prior to this, they worked as a Product Manager at [Utopia Deals](/org/utopia-deals) from August 2016 to May 2018. [Utopia Deals](/org/utopia-deals) is an innovative retail company and one of the leading retail store on AMAZON. As Product Manager, Haris was responsible for monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities and key issues; overseeing marketing and advertising activities to ensure consistency with product line strategy; brainstorming new and innovative growth strategies; articulating customer problems and identifying current and future market opportunities; developing the product or introducing partner products and building new strategies; staying updated on market trends, conducting gap analysis, and suggesting improvement; reviewing and reporting on performance indicators; defining road map and prepare product requirements documents and SOPs; developing market based product sales strategies and business plans on value added services; generating product requirements, determining specifications and devising strategies; defining the internationalization plan for the product; creating a data strategy, including defining internal KPIs; writing detailed, crisp business requirements that can be used to create product specifications and architecture for each product and packaging; creating and maintaining an optimized and logically sequenced product road-map in collaboration with other APMs; identifying and resolving strategic issues that impair the team’s ability to meet product goals; leading teams across functions to deliver products and ensure product vision is implemented effectively; conducting data analysis to drive decision making and identify key challenges and opportunities; selecting products for Best Deals and other related deals; administering communication with suppliers.

Haris Khan received their Bachelor of Business Administration (BBA) from the Institute of Business Administration in the field of Marketing and Sales. Haris then went on to receive their Master of Business Administration - MBA from the same school in the field of Logistics, Materials, and Supply Chain Management.

Haris Khan works with Michelle Arque - Executive Assistant, Adiba Khan - Senior Client Success Operations Manager, and Alexandru Mihai - Advertising Manager. A direct report to Haris Khan is and Muhammad Khan - Associate Category Manager. Haris Khan reports to Nicholas Shum, Co-Founder.

Haris Khan

Umair Nadeem is a Client Success Senior Strategist at [Commercelabs](/org/marketplaceops). Prior to this, they worked as a Technical Sales Officer at Hilti Pakistan from June 2017 to November 2019.

Some of their key responsibilities include developing and maintaining key accounts, generating incremental business, and developing new sales prospects. Umair is also responsible for understanding the needs of clients and suggesting suitable Hilti products.

Umair is successful in maintaining good customer relations and has extensive knowledge of competition and market. Umair is also trained in performing job site demonstrations and providing technical support to customers. Moreover, they are excellent in timely reporting to their Sales Manager on daily call plan/report, weekly/monthly business plan, and key jobsite/project reports.

Umair Nadeem has a Master of Business Administration from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, a Bachelor's Degree in Business Administration from [Iqra University](/org/iqra-university), as well as various certifications from [World Education Services](/org/world-education-services), Hilti Pakistan, [Panasian Group](/org/panasian-group), and more.

Umair Nadeem reports to Adiba Khan, Senior Client Success Operations Manager. and Uneza Saad - Client Success Specialist reports to Umair Nadeem. They are on a team with Therese Arianne Samson - Client Success Strategist, Diptak Das - Client Success Senior Strategist, and Emad Barlas - Client Success Senior Strategist.

Umair Nadeem

Kimberly Anne Pascual

Vaniza Untal

Rowena Sison

Jessalyn Ebora

Maria Mariko Urimoto

Renra Faith Sayon

Angelie Ricamara

Dianne Gabrielle Catungal

Evan Oppedisano

Subramanyam Sreeram

Daniel Angelo De Guzman is an Inventory Planning Associate at [Commercelabs](/org/marketplaceops). Prior to this, they worked as a Strategic Buyer (Assistant Manager) - Logistics and Co-Manufacturing at [Nestlé](/org/nestle) from August 2018 to December 2021. Daniel has also worked as a Sr. Category Buyer - Food (Proteins & Casings) at CDO Foodsphere, Inc. from December 2014 to July 2018.

During their time at CDO Foodsphere, Inc., Daniel Angelo De Guzman was responsible for managing purchasing and sourcing activities for the organization’s meat, casing and dairy requirements. Daniel also established target buying prices for 2018 with increased accuracy (90% ave.) based on historical data and market trends. Additionally, they achieved raw material cost reduction and generated 3% savings vs 2% target.

In addition to their responsibilities at CDO Foodsphere, Inc., Daniel Angelo De Guzman also initiated process improvement projects related to operational efficiency, data security and inventory management with cross multi-functional teams. Daniel also established new supplier development and performance management metrics to form strategic relationships.

Seminars Attended:
Cost Management in Procurement – 2017 – Philippine Institute of Supply Management
CDO Way (Process Improvement Training for Supervisors - 2018 - CDO Foodsphere, Inc.

Daniel Angelo De Guzman has a Doctor of Law from Lyceum of the Philippines University and a Bachelor of Science in Foods, Nutrition, and Wellness Studies, General from [University of the Philippines](/org/university-of-the-philippines). Daniel also has certification from Professional Regulation Commission as a Registered Nutritionist-Dietitian.

Daniel Angelo De Guzman reports to Cantian Steven Zeng, Director of Supply Chain. Some of their coworkers include Esperanza Halasan - Inventory Planning Associate, Khristal Anjela Jacinto - Inventory Planning Associate, and Jessalyn Ebora - Procurement Specialist.

Daniel Angelo De Guzman

Celeste Abello is an Inventory Planning Associate at [Commercelabs](/org/marketplaceops). Celeste has over four years of experience in managing accounts and finance for sister and related companies. Celeste has a strong background in financial planning and management, auditing, tax filing, and general ledger reconciliation. Celeste is also experienced in developing and implementing Payment Management Systems. Celeste is known for their excellent communication skills and their ability to work with internal and external stakeholders.

Celeste Abello has a Master of Business Administration - MBA from the Institute of Business Administration with a focus in Accounting and Finance. Celeste also has a Bachelor's Degree in Business Administration from the Institute of Business Administration. Celeste began their educational career at Aga Khan Higher Secondary School in Karachi where they studied Pre-Engineering. Celeste is also certified from the CFA Institute in CFA Level-1.

Celeste Abello reports to Cantian Steven Zeng, Director of Supply Chain. They work with Jessalyn Ebora - Procurement Specialist, Khristal Anjela Jacinto - Inventory Planning Associate, and Daniel Angelo De Guzman - Inventory Planning Associate.

Celeste Abello

Nida Salim is a Client Success Associate at [Commercelabs](/org/marketplaceops). Prior to their current position, they were a Trainee Credit Analyst at [Union National Bank](/org/union-national-bank) from January 2019 to July 2019. Nida was also a Marketing Manager at Plan Z Creatives from October 2019 to May 2021, where they were responsible for devising marketing strategies to maximize ROI, drive engagement, and ensure customer retention. During their time at Plan Z Creatives, they also contributed to growing company revenue by 12% in the last quarter of 2019 by introducing new clients and rebranding for existing clients. Before their role as Marketing Manager, they were a Marketing Assistant at Plan Z Creatives from September 2016 to October 2018.

Nida Salim has a Msc in Business and Management from the [University of Nottingham](/org/university-of-nottingham) and a Bachelors in Business Administration from the Institute of Business Administration.

Nida Salim reports to Emad Barlas, Client Success Senior Strategist.

Nida Salim

Melinda Villegas

Uneza Saad

Rudolph Judal has worked in the broadcast industry for over 10 years. Rudolph started their career as a broadcast manager at Pacific Network. Rudolph then moved to [Commercelabs](/org/marketplaceops), where they currently work as a business analyst.

Rudolph Judal earned a civil engineering degree from Pamantasan ng Lungsod ng Maynila. Rudolph worked in the field of civil engineering for their entire career.

Their manager is Evan Oppedisano, Director of Sales. Rudolph Judal works with Rachel Jane Malicdem - Product Development Manager, Donaleen Labides - Executive Assistant, and Sheryl Anne Bautista - Senior Sales Specialist.

Rudolph Judal

Charlene Ann Nunez is a Senior Content Writer at [Commercelabs](/org/marketplaceops). Charlene has also worked as a Content Manager at Expander and PerformanceMods, and as a Digital Content Writer. 

Charlene Ann Nunez has been working in content writing and management for over seven years. Charlene started their career as an SEO Content Writer at Thumbtack, Inc. in 2014. In 2017, they became a freelance writer and started working on long-form articles, webinars, and playbooks. The following year, they were hired as a Senior Content Writer by CommerceLabs. 

In their current role, Charlene Ann Nunez is responsible for Amazon listing creation, optimization, and monitoring; keyword research for Amazon & Google search algorithms; product listing indexation reporting; content calendar creation and management; copywriting for website content, listicles, newsletters, social media posts, long-form articles, webinars, and playbooks; project management; and SOP creation.

Charlene Ann Nunez has a Bachelor of Science in Commerce from [De La Salle University](/org/de-la-salle-university) and a degree from Montessori de Manila. Charlene has worked in marketing and marketing management for over 10 years.

Their manager is Liam Mendoza, Vice President of Delivery. They are on a team with Jeffere Mante - Business Support Team Leader, Patricia Alfonso - Department Assistant, and Ma. Carmela Estrella Tabora - Design Team Leader. Some individuals on their team include Ana Patricia Leonila Gonzalez - Content Operations Coordinator, Jake Almeer Llerin - Junior Content Writer, and Renra Faith Sayon - Content Writer.

Charlene Ann Nunez

Syed Hamza Abbas is the Client Success Project Manager at [Commercelabs](/org/marketplaceops). Prior to joining [Commercelabs](/org/marketplaceops), Abbas was the Team Lead Manager at AMZ ONE STEP from October 2020 to June 2021. In this role, they were responsible for managing a team of Amazon FBA specialists and overseeing the Full Service and Account Management departments. Under their supervision, the Full Service department was responsible for everything from Client Onboarding, Profitable Product Research, Sourcing, Complete Branding, Full Ranking, and PPC Campaigns. The department was also responsible for add-on services, including but not limited to, Business Cases, Trademark Application and Brand Registry, A+ Content, PPC, Sample Inspection and work on relevant checklists, Sample Payments, and even A+ Content. The Account Management department was responsible for managing day to day account issues, Amazon cases, listing uploads, EBC uploads, and such administrative tasks. Together, the departments were successful in handling more than 40 clients spread across different niches, with more than $100,000 revenue, more than 100 SKUs, and with minimum $30,000 launching budget.

Syed Hamza Abbas is currently pursuing a degree in Social Development and Policy Making at Habib University. Their focus is on Development Economics and International Development.

Syed Hamza Abbas reports to Adiba Khan, Senior Client Success Operations Manager. Syed Hamza Abbas works with Diptak Das - Client Success Senior Strategist, Emad Barlas - Client Success Senior Strategist, and Umair Nadeem - Client Success Senior Strategist. and Subramanyam Sreeram - Client Success Specialist reports to Syed Hamza Abbas.

Syed Hamza Abbas

Andrea Mijares is a Human Resources Specialist at [Commercelabs](/org/marketplaceops). Andrea was previously a Recruitment Team Lead at Penbrothers from April 2018 to April 2020. Prior to that, they were a Recruitment Associate at Apex8 Studios Inc. from February 2017 to August 2017. Andrea started their career in Human Resources as an Human Resources Assistant at SM Makati from June 2016 to December 2016.

Andrea Mijares has a Bachelor of Hotel and Restaurant Management from Centro Escolar University Makati and a Highschool diploma from Colegio San Agustin-Makati. Andrea is currently working in the field of Human Resources Management/Personnel Administration, General.

Andrea Mijares reports to Aprille Chariline Rosalejos, HR Manager. They work with and Odeysa Ceniza - Jr. HR Business Partner.

Andrea Mijares

Mirza Jawwad is the Finance Manager at [Commercelabs](/org/marketplaceops). Mirza has over four years of experience in accounting and finance, and has previously worked as the Sr. Accounts Manager at [Cosmos](/org/cosmos-machinery-enterprises-ltd).

In their role at [Commercelabs](/org/marketplaceops), Mirza is responsible for managing the accounts and finance side of all the sister and related companies. This includes auditing the income and expenditures of all companies, preparing quarterly financials, filing taxes, and reconciling the monthly general ledger. In addition, Mirza also manages the development and implementation of the Payment Management System, ensuring that all companies conform with regulatory guidance and internal policies & procedures.

Prior to joining [Commercelabs](/org/marketplaceops), Mirza worked as the Sr. Accounts Manager at [Cosmos](/org/cosmos-machinery-enterprises-ltd) for over four years. In this role, they were responsible for communicating with off-shore management and updating them on assigned projects and duties, financial planning and management, preparing journal entries and reconciliations for monthly general ledger close, and understanding and comprehending Amazon Payment Reports, VAT Reports, and FBA Reports.

Mirza holds a degree in Accounting from the University of Karachi.

Mirza Jawwad has a Master of Business Administration - MBA from the Institute of Business Administration in Accounting and Finance. Mirza also has a Bachelor's Degree from the Institute of Business Administration in Bachelors in Business Administration. Mirza has a High School diploma from Aga Khan Higher Secondary School, Karachi in Pre-Engineering. Mirza also has a certification from the [CFA Institute](/org/cfa-institute) in CFA Level-1 Cleared.

Mirza Jawwad works with Evan Oppedisano - Director of Sales, Nina Dayanara Sen Valientes - Executive Assistant, and Andreau Garcia - Vice President of People and Culture. Their manager is Fernando Campos, Co-founder. Some direct reports include Lloydjean Jaen - Finance Analyst, Annabella Inigo - Finance Analyst, and Hazel Carreon - Finance Analyst.

Mirza Jawwad

Muhammad Khan is currently an Associate Category Manager at [Commercelabs](/org/marketplaceops). Muhammad previously worked as a Product Manager at Utopia Deals from August 2016 to July 2019. Prior to that, they interned at PeaceNiche from January 2016 to June 2016, where they managed sponsorship and operations for Creative Karachi Festival 2016 and worked for Street Project by Piece Niche. Muhammad also interned at K-Electric from June 2015 to July 2015, where they worked under Brand Marketing and developed the content for adverts. Finally, they interned at School of Leadership from June 2014 to July 2014, where they worked for the social media department and the creative department.

Muhammad Khan graduated from the Institute of Business Administration with a Bachelor’s Degree in Marketing.

Their manager is Haris Khan, Category Manager.

Muhammad Khan

Therese Arianne Samson

Alexandru Mihai

Alonzo Luis Miranda

Annabella Inigo

Lloyd J

Jackylou Soliano

Zunaira Zafar

Jasmin Jurial

Khristal Anjela Jacinto

Mirza Sameed Baig

Denise Marie Flojo

Muhammad Mashood Rasheed is currently a Logistic Associate at [Commercelabs](/org/marketplaceops). Muhammad was previously an Associate Product Manager at [Utopia Deals](/org/utopia-deals) from February 2018 to April 2019. Muhammad was also an Assistant Brand Manager at Indus Pharma (Pvt.) Ltd. from December 2014 to February 2018.

Rasheed has experience in price and storage management, inventory planning, developing marketing strategies, and creating marketing campaigns. Muhammad is skilled in data analysis and reporting, and is able to make recommendations based on their findings. Rasheed is a motivated individual who is always looking for ways to improve their skills and contribute to their team's success.

Muhammad Mashood Rasheed has a Master of Business Administration from the [University of Wales](/org/university-of-wales) in Cardiff, and their field is marketing.

Muhammad Mashood Rasheed reports to Kimberly Anne Pascual, Logistics Manager. Some of their coworkers include Mirza Sameed Baig - Logistics Associate, Rowena Sison - Logistic Associate, and Danial Ali Baig - Logistic Associate.

Muhammad Mashood Rasheed

Odeysa Ceniza

Eugene Zipagan

Patricia Alfonso

Hazel Carreon

Donaleen Labides

Aprille Chariline Rosalejos

Nina Dayanara Sen Valientes

Nicholas Shum

Andreau Garcia

Sheryl Anne Bautista

Lucille Villa

Sumit Pillai

Michelle Arque

Emad Barlas

Kyle Louise Mangio

Kimberly May Winters

Ian Francis Rome Enriquez

Rachel Jane Malicdem

Cantian Steven Zeng

Fernando Campos

People and Culture

Team members

Meet the team

Fun facts

When are you most productive during the day?

Other teams at Commercelabs

Delivery

Leadership Team

Client Success