Jonás Ricardo López Ortiz

Jonás Ricardo López Ortiz is an experienced media and digital marketing professional currently serving as the Sr Integrated Media Manager & Digital Lead at Colgate-Palmolive since June 2023, where responsibilities include media strategy and managing the USD advertising budget. Previously at Mars, as Media Manager & Digital Marketing Lead for LATAM, Jonás was responsible for eCommerce media and content strategy across five markets. Other notable roles include eCommerce Marketing Manager LATAM at Reckitt and Digital Marketing, CRM & eCommerce Coordinator at Pernod Ricard, where significant achievements involved developing digital communication strategies and launching an eCommerce platform for Mexico. Jonás began the career as a Digital Marketing Analyst at Havas Media Group. Educational background includes a Bachelor of Business Administration in Marketing from Tecnológico de Monterrey and a Bachelor's degree in Marketing from Instituto Politécnico Nacional.