Joanna Kelly

Franchise Financial Controller

Joanna Kelly is an experienced financial professional currently serving as Franchise Financial Controller for Volkswagen at Marshall Motor Group since October 2025. Previously, Joanna held the position of Financial Controller at Hedin Automotive London Ltd from January 2023 to October 2025, where responsibilities included liaising on special projects, enhancing management reporting, and establishing financial infrastructure for a new entity. Joanna's career at Mercedes-Benz Retail Group spanned from August 2008 to January 2023, progressing from Hub Accountant to Investments & Projects Controller, focusing on asset sales and financial forecasting. Earlier roles include Dealership Accountant at Pendragon PLC and Dagenham Motors, as well as various accounting positions. Formal education was completed at George Abbot School.

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