Andrea Soriani

Andrea Soriani is a seasoned marketing, sales, and strategy executive specializing in luxury and consumer-centric brands. They hold an MBA in Business Administration - Marketing from Università Bocconi and have over two decades of experience in international companies across various sectors, including retail, e-commerce, and consulting. Currently, Andrea serves as General Manager of Maserati Americas and Vice President of Marketing and Communications at Lucid Motors, leading a large international marketing team. Previously, they have held significant roles at Maserati, Ferrari, TAG Heuer, and Aprilia Motorcycles, driving brand strategy and sales results throughout their career.