In recent weeks, Isaac Mashman's company Mashman Ventures' was fully rebranded as a public relations firm. Originally referred to as a "multi-purpose company", Mashman the founder and CEO recognized the inefficiencies in marketing it as such.
Since it's launch on April 17, 2020, Mashman Ventures has specialized in personal branding, although it never explicitly stated it's business model. When asked why, Isaac stated "I do not, and have never wanted to be limited, or put into a box. It took an immense amount of trial and error to finally recognize these limits aren't publicly created, rather mental blocks."
Knowing that changes had to be made, and researching businesses, it was discovered that much of what Mashman Ventures had been doing would naturally be referred to as public relations and reputation management work. With the understanding of such, and the pursuit of a multi-million dollar vision, the rebranding process began.
Midway through 2020, the company received a Google knowledge panel highlighting important information, and with these changes it's Isaac's hope to only continue adding to it, and increasing Mashman Ventures' footprint both digitally and physically.
In part of the rebrand, the company has moved into a training and strategization business model, working with their client's to "help create an unrivaled personal brand." When questioned further, they state their focus is on ensuring the client's become capable to build their own personal brands, see and fix flaws, and have a direction in which to go after their last call is had. It's undoubtedly a great move for the newly defined public relations firm.