Michael Mutsaerts is an experienced executive with a strong background in franchise development and partnership management. Currently serving as the VP of Franchise Development at Massage Addict since December 2016, Michael leads initiatives for Canada's premier therapeutic massage membership clinic, which operates 125 locations and serves over 90,000 Canadians monthly. Previously, Michael held the position of VP of Franchise Partnerships for North America at Expedia Cruises from August 2002 to August 2014. Michael also serves as the Chief Development Officer at MLJ Franchise Success Ltd. and is a multi-unit franchisee/owner at Gorilla Property Services since March 2019. In addition to these roles, Michael took on the position of VP Franchise Development at WAXON Laser + Waxbar in May 2025, focusing on delivering exceptional client experiences. Michael's educational background includes a Business Administration Diploma and a Diploma of Mechanical Engineering from the British Columbia Institute of Technology.
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