Helena Šekerija

Helena Šekerija is a seasoned marketing professional with extensive experience in consumer experiential marketing and strategic partnerships, currently serving as the Director of Consumer Experiential Marketing at Mastercard since February 2016. Helena has effectively enhanced Priceless Experiences across 36+ markets, driving innovative programs that increase brand visibility and customer loyalty. Prior experience includes regional marketing roles at Samsung Electronics, where leadership in launching flagship products and Smart TV apps made a significant impact in multiple Southeast European markets. Helena also contributed to MediaCom Central Europe and RTL Hrvatska, where effective media strategies and client management were key to successful campaigns, including a Silver Effie Award-winning effort. Helena holds a Master's degree in International Business from the University of Rijeka, Croatia.