Lidewij van den Ham is an accomplished professional with extensive experience in loyalty and engagement within the financial services sector, currently serving as Senior Vice President of Loyalty & Engagement Europe at Mastercard. Prior roles at Mastercard Data & Services included Head of Loyalty Sales EMEA, Head of Loyalty Sales Europe, and Head of Sales for Data & Services in the BeNeLux region. Additionally, Lidewij has held senior positions at ABN AMRO Bank N.V. as Head of Strategy, Business & Portfolio Management, and at PwC as Senior Manager Consulting. Early career experience includes a role as Financial Consultant at Arthur Andersen Business Consulting. Lidewij van den Ham holds a degree from HU University of Applied Sciences Utrecht and attended Christelijk College Nassau Veluwe.