Mike Mercer serves as the Vice President of Sales and Marketing for Crest & Balise Pontoons at MasterCraft Boat Company since October 2025, aiming to enhance brand growth through dealer networks and partnerships. Prior experience includes a Sales Director role at Brunswick Corporation from June 2015 to October 2025, overseeing North American sales for Bayliner, Heyday, and Trophy boats, as well as previous managerial positions at Stingray Boats, Bass Pro Shops, and Saginaw Power Sports, where Mike developed expertise in sales and marketing within the boating and powersports industries. Mike's educational background includes studies at Ferris State University from 1992 to 1994.
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