Giovanna Paternoster

Giovanna Paternoster serves as the Head of eCommerce and Digital Marketing for Marina Rinaldi at Max Mara Fashion Group since May 2024, following experience as the Head of eCommerce and Digital Marketing at PUPA Milano. Paternoster founded Quarta Generazione and has held significant roles at Gorillas, overseeing Special Projects and E-Commerce & CRM. Earlier career highlights include positions at Watchmaster, DoveVivo S.p.A. as Brand & Community Manager, and project management roles at HH Global and Nava Press in the Luxury Division. Paternoster's expertise in brand management began at Azienda vinicola Paternoster, where a new label for FMCG was launched. Educational credentials include an MSc in Marketing and Business Communication from IULM University and a master's degree in International Marketing Negotiation from Université catholique de Lille, complemented by studies at IULM University and the University of California, Berkeley.