Ivy Lu Xu

Ivy Lu Xu currently serves as a Customer Insights Specialist in Social Media Analytics for Meltwater, where responsibilities include data processing and dashboard setup, focusing on luxury, fashion, and beauty sectors. Previous experience includes roles as a Junior Social Media Analyst at The Estée Lauder Companies Inc., Online E-Commerce Coordinator for Jo Malone London, Digital Marketing & Communications Coordinator at TikTok, and Public Relations Assistant & Social Media Analyst at Weber Shandwick. Ivy also held positions as an Associate Consultant at Deloitte Consulting and Assistant Bond Manager at Industrial Securities Co., Ltd., in addition to a trainee role at Prudential Hong Kong. Education credentials include a Master's degree in Strategy & Management of International Business from ESSEC Business School, an exchange program in Finance at The London School of Economics and Political Science, and a Bachelor of Business Administration in Accounting and Finance from Nankai University.