Guillermo Fernández Rivero

Guillermo Fernández Rivero is an accomplished professional with extensive experience in key account management and brand management. Currently serving as a Senior Key Account Manager at Mercado Libre since August 2025, Guillermo previously held the position of Associate Category Manager at Newell Brands from April 2024 to August 2025, and Brand Manager for Miind Brands at Merama from January 2023 to April 2024. Prior roles include Assistant Brand Manager, Digital Associate, and Marketing Intern at Mattel Latin America from November 2018 to December 2022, alongside various sales positions at H&M and Tommy Hilfiger. Guillermo holds a Bachelor's Degree in Finance from the Instituto Tecnológico Autónomo de México, completed in December 2021, and attended Universidad Iberoamericana, Ciudad de México for preparatory education from 2012 to 2015.