Jennifer Laupp

Jennifer Laupp serves as the Director of Campaign Management at Mercy since September 2019, where responsibilities include overseeing strategy, development, budget planning, and execution of acquisition and retention campaigns that leverage CRM for unified patient and consumer touchpoints. Prior to this role, Jennifer held the position of Senior Manager, CRM Campaigns, leading multi-channel campaigns that achieved consistent growth. Jennifer was a Guest Lecturer at Washington University in St. Louis for a graduate Marketing course in February 2022. Previous experience includes serving as Corporate Marketing Director at Allegro Management Company, where marketing strategy was directed across multiple brands, and as Web Marketing Manager at Alive Media, where innovative marketing strategies for a digital media department were developed. Jennifer began career at Lee Enterprises as Assistant Advertising Manager/Online Project Manager after earning a Bachelor's degree in Marketing from the University of Missouri-Saint Louis.