Thomas Witschi

Thomas Witschi is President of Consumer Products for Meredith Corporation. In this role, he oversees the marketing of Meredith’s consumer facing products including magazine circulation, membership and partnership paid programs and books. Also, Witschi heads up Meredith’s ecommerce business, Shop Nation, as well as their newly acquired lead generation company, Meredith Performance Marketing that connects consumers with service professionals through a proprietary targeting and routing technology.

Mr. Witschi also oversees Meredith’s robust brand licensing activities, including its flagship partnership with Walmart and over 3,500 Better Homes & Gardens (BH&G) branded home products available at 4,000+ stores and at Walmart.com; BH&G branded flowers and plants in conjunction with FTD Floral, Better Homes & Gardens Real Estate in partnership with Realogy and EatingWell frozen meals, snacks and side dishes in an alliance with Bellisio foods.

In addition, he oversees Meredith’s two content marketing businesses, Meredith Content Licensing (MCL) and Meredith Custom Solutions (MCS). MCL sells strategic content distribution and services for existing intellectual property assets to healthcare, grocery retail and CPG companies. MCS provides custom content solutions across multiple media channels primarily for the parenting, CPG and Hispanic markets.

Previously, Witschi was CEO of the EatingWell Media Group, which was acquired by Meredith Corporation in June 2011. During his tenure at EatingWell, which he joined in late 2005, Witschi transformed the business, tripling revenue and creating strong growth and profitability. He helped lead the significant diversification of the brand from a flagship bimonthly magazine (which now reaches more than 6.1 million readers) to multiple platforms, including a robust website (which today garners more than four million monthly unique visitors), content and brand licensing, custom publishing, and consumer cookbooks and health books. The EatingWell brand is the leading source of science-based nutrition advice; delicious, easy and healthy recipes; and useful shopping information.

Before joining EatingWell, Witschi served as Vice President, New Business Development and Internatio