Chris Capossela

CMO & EVP, Marketing & Consumer Business at Microsoft


Chris Capossela is Microsoft’s chief marketing officer and executive vice president of the worldwide Consumer Business. As the chief marketing officer, Capossela runs marketing across both the consumer and commercial businesses, which includes product marketing for all Microsoft services and products, brand, advertising, communications and research.

As leader of the Consumer Business organization, he oversees the Consumer and Device Sales team, Microsoft Advertising sales and Microsoft Stores. These teams are collectively responsible for driving revenue, growth and share across the consumer businesses.

Capossela joined Microsoft in 1991 as a marketing manager for the Windows Seminar Team, and in his more than 25 years at Microsoft, Capossela has held a variety of leadership positions. Most recently, prior to taking on his role as CMO, he served as the worldwide leader of the Consumer Channels Group, responsible for sales and marketing activities with OEM, operator and retail partners. During this time, he oversaw the creation of new business opportunities with partners to deliver new consumer experiences through Windows, Office, Xbox and others.

Previously, he served in the Microsoft Office Division and was responsible for marketing the company’s productivity solutions including Microsoft Office, Office 365, SharePoint, Exchange, Lync, Project and Visio.

Capossela holds a bachelor’s degree in computer science and economics from Harvard University. Originally from Boston, his interest in technology began when, as a boy, he wrote a reservation system for his family’s small Italian restaurant using dBase for DOS on an early IBM PC. Capossela lives in Seattle with his wife and two daughters. He is passionate about Microsoft’s mission to empower every person and organization on the planet to achieve more, and currently serves as a board member for Worldreader, a non-profit dedicated to improving lives by bringing digital books to underserved children and families across the globe.



  • CMO & EVP, Marketing & Consumer Business

    Current role

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