Mid Continent Steel and Wire, Inc.

Rodrigo Capilla Lettocha is the VP of Marketing and Commercial Strategy at Mid-Continent Steel & Wire, where they oversee markets, channels, and product management strategies. With 12 years of experience in selling steel across five markets, they previously served as the USA and Canada Sales Manager at DeAcero, achieving significant sales growth and successful pricing strategies. Rodrigo has also worked in various capacities at ISOLUX CORSAN and Fianzas Monterrey, demonstrating a robust background in project management and underwriting. They hold two MBAs from EGADE Business School and the University of North Carolina at Charlotte, and a degree in Civil Engineering from Universidad Autónoma de Nuevo León.

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Marketing and Strategy

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