Kirsten Armstrong

Kirsten Armstrong is an experienced professional in brand, content, and digital engagement, currently serving as the Head of Brand, Content and Digital Engagement at Mind since July 2023. Prior to this role, Kirsten was the Deputy Director of Media, Campaigns and Public Engagement at ActionAid UK from January 2018 to July 2023, where efforts focused on supporting women and girls living in poverty. Kirsten's background includes positions as Head of Brand and Creative Content at UNICEF and a Strategic Communications Specialist at UNICEF's Global Innovation Centre. Additional experience includes roles at UNICEF UK, Penguin Random House UK, and Boardworks Ltd, specializing in editorial and creative content. Academic qualifications include a BA (First Class) in English Language and Literature from the University of Oxford and an MA (Distinction) in Medieval Studies from the University of York.