Lorena Chiarotto

Lorena Chiarotto is an experienced marketing and communications professional, currently serving as VP Strategy at Mindshare since December 2008, with prior roles including Group Director and Director of Communications Planning & Consulting. Lorena’s expertise lies in understanding complex client business challenges and industry dynamics, facilitating effective communication between clients and agency partners. Previous experience includes Marketing Director at Chrisco Hampers, where Lorena developed customer acquisition strategies, and Media Director at Starcom, leading the startup and growth of a direct response unit. Lorena holds a Bachelor of Arts in Economics & Political Science from the University of Toronto and is a graduate of the Communications & Advertising Accredited Professional Program from the Institute of Communication Agencies.