Minted is a lifestyle brand and design marketplace connecting you with the world’s best artists to create something one of a kind.  Minted crowdsources graphic design and artwork from a global community of independent artists and sells these as products addressing the $10 billion stationery market, $48 billion art market, and $100 billion home decor market.  

Internet

Media & Entertainment

Minted

Co-CEOs

Claire  Abbiyesuku 

Sarah Veit Wallis

Justin leads Analytics at Minted, enabling our data-driven approach to bringing the best independent design to consumers everywhere. His passion is driving insight through scalable and agile data science and engineering, as well as technology products and platforms. Justin brings a breadth of cross-functional retail and direct-to-consumer analytics experience - from early stage start-ups and innovative brands to Fortune 500 enterprises. He has led and developed teams and capabilities both in-house (Gap, Inc. and Sephora) and as a consultant (McKinsey, Deloitte, IBM, PricewaterhouseCoopers, and Independent). Justin has a BS in Civil Engineering from Purdue and an MBA from Georgia.

Justin Boggs

Suruchi Shukla is the Vice President of Marketing at Minted, responsible for leading the company's Integrated marketing strategy and execution. Prior to joining Minted, she spent her years at HP, Apple, Nest, Google and most recently Tailored Brands, where she ran the E-commerce business and Marketing teams. She began her career as an engineer, spending time deep in coding but found her calling in the world of E-commerce. Suruchi has a BS in Electrical Engineering from Louisiana State University.



Suruchi Shukla

As CMO, Simone leads the functions of Brand, Marketing, Creative and Communications and is responsible for ensuring Minted’s brand vision comes to life every day. She brings a breadth of expertise in brand, digital and editorial strategy and in leading brands through cultural and growth inflection points. Prior to joining Minted, she spent 9 years in both Brand Marketing and Creative Leadership roles at Nike and 10 years leading Creative teams at Nordstrom. She began her career agency-side, developing content and marketing for clients in industries from healthcare to retail. Simone has a BS in Political Science from George Washington University.

Simone Hodges

As a Co-Founder and Co-CEO, Melissa has played a range of roles (including box packer during the holiday rush). Right now, she owns the ecommerce business and leads several core operating functions including marketing, engineering, product management, analytics, supply chain and customer service. Melissa previously worked in [eBay](/org/ebay)'s Corporate Strategy group and at The Boston Consulting Group. She received her BBA from the University of Michigan and her MBA from Stanford, where she graduated as an Arjay Miller Scholar.

Melissa Kim

Mariam founded Minted in her San Francisco home with the goal of creating a retailer that could stay fresh forever, using crowdsourcing and analytics to consistently discover the best design and the hottest trends. Mariam loves creating and managing the Minted brand, managing the crowdsourcing process to ensure that our merchandise design quality is the best in the world, and building personal relationships with Minted's talented community of independent artists, who inspire her every day. She has pioneered consumer Internet models since 1998, when she co-founded the first online cosmetics retailer, Eve.com, which was sold for over $100 million. Mariam sits on the Board of Every Mother Counts, is a Trustee at [Williams College](/org/williams-college), and a member of the Stanford Graduate School of Business Advisory Council. She is a Stanford Graduate School of Business and Williams alumna.

Mariam Naficy

Katherine leads Minted’s Category Management organization, bringing the best in independent design to life across a wide range of product categories. In this role, she leads category strategy and customer insights, revenue generation, and category general management. In her time at Minted, Katherine has played a number of leadership roles, including overseeing product marketing, merchandising, and product development. Previously, she was GM of the Holiday, Baby & Kids and Gifts categories and Senior Director of Customer Retention Marketing. She began her career at McKinsey & Company, where she specialized in customer lifecycle and retention, and has held a variety of strategic and operational roles in technology companies and nonprofit organizations. Katherine received her AB cum laude in History & Literature from Harvard College and her MBA from Stanford Graduate School of Business, where she was an Arjay Miller Scholar.



Katherine Philpot

Brady leads artist relations, wholesale, licensing partnerships, and communications, working to develop our independent artist community and gain distribution and exposure for their work. Brady built his first online community in 1996 and taught a course about online communities at [Duke University](/org/duke-university). Prior to Minted, he co-founded Shmoop, an educational website used by tens of millions of teachers and students. Previously, he worked in marketing at Yahoo and founded its LGBT employees group. Brady earned a BA, cum laude, from Duke and an MBA from Stanford.

Brady Wood

As Vice President, Merchandising, Patrick oversees all aspects of the merchandising process including product development, merchandise operations, product design and merchandising assortments sourced from the amazing community of artists. Patrick has spent his career as a merchandising leader with leading brands including Gap, Inc., West Elm, Anthropologie, and Calvin Klein. Most recently, as head of product and design at Paper Source, he was responsible for evolving the brand to new heights of success. Patrick received a BA in English from the University of Illinois.



Patrick Priore

Daunish oversees engineering at Minted which includes the independent-artist-powered commerce platform, the produce-on-demand fulfillment system, and all the technology and infrastructure that makes it possible. He has been with Minted since 2017 serving many roles within the engineering management team with purviews across marketing, e-commerce, customization, and infrastructure. Prior to Minted, Daunish spent more than a decade at leading technology companies, including Microsoft and Salesforce. Daunish received a B.S. in Computer Engineering and Computer Science from the University of Southern California.



Daunish Aboobaker

The executive team at Minted has a lot of experience in different industries. Some members have experience with Victoria's Secret, Medium, and Yelp. Others have experience in corporate strategy, finance, and consulting. All this experience comes from a variety of education backgrounds including political economy and finance.

CEO and Executive Team

About

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Founding Team

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