Fernanda Almeida

Fernanda Almeida currently holds the position of Gerente de D2C at Grupo Miolo since February 2024, where responsibilities include overseeing the entire e-commerce flow, managing four retail outlets, coordinating enotourism experiences, and handling both B2B and B2C tele-sales. Prior experience at Grendene S/A spanned over a decade, where various roles included Coordenadora de Marca E-commerce, focusing on e-commerce management and profitability; Coordenadora de Growth, overseeing BI and CRM teams and revenue tracking; and Coordenadora de CX, responsible for customer and user experience teams. Early career roles included Supervisora de Experiência do Cliente, Analista de planejamento de vendas, and Analista de gestão de projetos. Fernanda Almeida earned an MBA in Business Management from the University of Caxias do Sul in 2018, following a Bachelor’s degree in Administration from the same institution.