Hemp healthcare company Miraflora has announced the appointment of Kimberly Beekman as chief content creator. Ms. Beekman will oversee the company’s website, taking ownership for its content strategy and development from her base in Denver, Co.
"Kimberly is an accomplished journalist, and we are pleased to welcome her to Miraflora as our chief storyteller," said Miraflora CEO Christopher Wynne. "Miraflora continually looks for authentic, engaging ways to drive traffic across social, mobile and web by sharing our story and the unique experiences of those in our community living their lives to the fullest. Kim's extensive experience working with some of the leading publications in the outdoor and health and wellness space will help us bring those stories to life, creating value for Miraflora followers and customers through content."
Ms. Beekman is the former editor-in-chief of Skiing Magazine and recognized journalist. She has won awards from Folio, the National Newspaper Association and the Western Publishing Association, including having her work judged Best American Travel Writing.
"Miraflora is dedicated to bringing inspiring stories to life, and I'm thrilled to be a part of the team," said Ms. Beekman. "The company's commitment to philanthropy, female empowerment, and health is a full-circle approach to well-being. I'm excited to tell their story, and the stories of so many amazing people who have achieved incredible feats—feats made possible by finding the right balance between drive, focus, and self-care. Miraflora is dedicated to helping us find that balance, while inspiring us along the way."