David dela Cruz

David dela Cruz is a skilled Growth Marketing Analyst with extensive experience in data analytics and digital marketing. Currently at Miro, David focuses on building and maintaining growth marketing data pipelines and conducting experimental channel incrementality testing. Previously at Coins.ph, David reported on user growth, conducted bottleneck analysis, and migrated the Business Intelligence platform, while effectively managing digital marketing strategies that tripled the user base. Prior roles include Senior Digital Media Planner at Maxus, where David led digital campaigns for major clients and utilized advanced search optimization tools. David holds a Bachelor's degree in Statistics from the University of the Philippines.