Geoff Soon

Geoff Soon currently serves as the VP Revenue for APAC at Mistral AI, where the focus is on advancing frontier AI solutions for enterprises. Prior to this role, Geoff was the Managing Director for ASEAN at Snowflake, a leader in the Data & AI Cloud sector. Geoff's experience includes serving as Regional Sales Director for ASEAN at Cloudera, achieving exceptional performance recognized with the APAC RSD of the Year award in 2018. Additionally, Geoff held significant roles at Cisco, including Hybrid Cloud & DC Software Lead for APJ, where Geoff managed high-impact cloud solutions and contributed to successful software launches. Other past positions include Senior Account Manager at BMC Software and roles at Compuware, eServices Interactive, and co-founding GoConnect Australia. Geoff holds dual degrees in Laws and Commerce from Monash University.