Mark McClendon

SVP, Global Sales & Marketing at Moda Operandi

Mark McClendon is the SVP of Global Sales & Marketing at Moda Operandi. Prior to this, they were the Vice President of Media & Marketing Strategy at Neiman Marcus Group from February 2017 to April 2020. Mark has also served as the Sr. Director of Digital Marketing at JCPenney from October 2013 to February 2017.

At Moda Operandi, McClendon is responsible for driving $2B+ in e-commerce and retail revenue with $200M+ budget - through Digital Marketing, Social Media, and Traditional Media channels, while managing the MarTech and AdTech stack.

Previously, as the Vice President of Media & Marketing Strategy at Neiman Marcus Group, McClendon was responsible for driving $2B+ in e-commerce and retail revenue with $200M+ budget - through Digital Marketing, Social Media, and Traditional Media channels, while managing the MarTech and AdTech stack. Mark also reported to the Chief Marketing Officer / Chief Digital Officer while managing the shared services Omni-Channel Media & Marketing Strategy department which included Neiman Marcus, Last Call, Bergdorf Goodman, and Horchow brands.

Before their time at Neiman Marcus Group, McClendon served as the Sr. Director of Digital Marketing at JCPenney from October 2013 to February 2017. In this role, they managed Omni-Channel Digital Marketing department driving $2B+ in revenue with a $200M+ budget, while supporting both our E-commerce and retail businesses. This involved managing programs to drive sales of our 1.3M+ products in 1,100 stores and online in order to achieve direct response and branding objectives through the use of search engine marketing (SEM), mobile marketing (SMS, In-App Display, App promotions, App partnerships, Push Notifications), comparison shopping engines (CSE), omni-channel remarketing (store and online remarketing), shopping ads (PLA), affiliate marketing, programmatic display, paid social media advertising (Facebook, Instagram, Pinterest, YouTube), and brand display.

McClendon was also responsible for driving the implementation and usage of Omni-Channel marketing analytics tools to better understand and map the customer decision journey across locations, platforms, channels, and devices. Analytics tools used in conjuction with CRM data included MarketShare, QualPro, Convertro, LiveRamp, Google Analytics Premium, Dynamic Coupon Data, and Coremetrics. Mark was a member of the Marketing and E-Commerce leadership team, Omni-Channel leadership team, and Digital Innovation Steering committee.

Mark McClendon attended The University of Texas at Austin, where they earned a Bachelor's degree in Economics.

and Jenny Corona - VP, Global Sales & Client Experience reports to Mark McClendon. Mark McClendon reports to Jim Gold, CEO. They work with Aslaug Magnusdottir - Co-Founder, Josh Lang - VP, Finance, and April Hennig - Chief Merchandising Officer.

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  • SVP, Global Sales & Marketing

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