Federico Palma

Federico Palma currently serves as Area Manager for Horeca Wholesale and GDO at Montelvini, where responsibilities include client portfolio management, annual contract negotiations, sales strategy development, and market analysis. Previous experience includes roles such as Regional Account Manager and Area Sales Representative at BIC, where Federico focused on budget management, business development, and promotional planning. Federico's career began at Decathlon Italia, progressing from Sales Assistant to Store Operations Manager, overseeing sales, team management, and economic performance across multiple store locations. Federico holds multiple academic qualifications, including an Executive management program from SDA Bocconi and several degrees in design from Università Iuav di Venezia and Bauhaus-Universität Weimar.