Joelle Irvine

Director Brand Marketing at Moz

Joelle Irvine has a wealth of experience in growth and marketing. Joelle began their career in 2008 as Manager of Marketing and Project Leader of Marketing at Air Canada Vacations. In this role, they successfully managed advertising and partnership accounts and related marketing communications projects, including B2C and B2B digital campaigns, the monthly in-flight program, video and traditional media. Joelle also led digital transformation by developing and implementing automations to facilitate translation, content formatting and integration for ads, and workflow management.

In 2016, they took on the role of Director of Marketing & Growth and Production Director of Content Marketing & Media at Bookmark Content and Communications, where they built a marketing department to drive brand awareness, disseminate thought leadership, generate demand, and client acquisition for the agency. Joelle also planned and executed a robust but nimble growth strategy, surpassing annual revenue targets in Canada and the UK, securing the agency’s first two scalable US clients and achieving market penetration in Asia.

In 2020, Joelle became the Head of Growth & Marketing at Billdr, where they drove 6x revenue and 10x sales qualified leads (SQL) YoY via a 360 content, SEO, CRO, and creative SMM and SEM strategies.

Joelle is currently the Growth & Marketing Consultant at JI Growth Marketing, providing marketing leadership, product marketing, growth marketing, content marketing, and technical projects for clients and partners. Joelle is also a Speaker, Workshop Presenter & Writer for multiple organizations. In 2022, they will become the Director of Growth Marketing at Moz.

Joelle Irvine's education history includes a Design Thinking Program Certificate from Queen's University in 2015, Graduate Management courses with a Marketing specialization from McGill University in 2010-2011, a B.Sc. in Specialization Biology from Concordia University in 2007, a Management seminar from HEC Montréal in 2010, a Project Management course from McGill University in 2010, and an AEC in Graphic Design from Inter-Dec College in 2002. Additionally, they have obtained a number of certifications, including Google Analytics Certification (GA4) from Google Digital Academy (Skillshop) in 2022, PMC Level II from Pragmatic Institute in 2022, DS4E Python for Data Analysis from Le Wagon in 2020, Foundations from Pragmatic Institute in 2020, PMC Level I from Pragmatic Institute in 2020, Edge Academy Certified: Data-Driven Planning from The Trade Desk in 2020, Product Marketing for Technology Companies from Udemy in 2020, Shopify Business Fundamentals Certification and Shopify Product Fundamentals Certification from Shopify Partners in 2020, Google Ads Search Certification from Google in 2020, Google Analytics IQ Certification from Google in 2020, and Shopping Ads Certification from Google in 2020.

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Previous companies

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Timeline

  • Director Brand Marketing

    August 1, 2023 - present

  • Director, Growth Marketing

    October, 2022

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