M+C Saatchi Fluency

Amar Vyas is a seasoned leader in data and technology with extensive experience spanning multiple prestigious roles across various companies. Currently serving as the Chief Data & Technology Officer and Co-Founder of Fluency M&C Saatchi since June 2022, Amar also holds the position of Chief Data & Technology Officer at M&C Saatchi Consulting and mentors marketing professionals through Media For All. As the Founder & Managing Consultant of Vyas Consulting Group, Amar leverages over 15 years of consulting experience, providing strategic frameworks and data strategies for diverse organizations. Previously, Amar held significant roles at PHD, including Global Head of Data, Measurement and Analytics. Notable achievements include leading data strategies for major brands, bridging complex Big Data insights, and receiving multiple awards for excellence in marketing and technology. Amar's academic background includes a BA Hons in Finance from DeHaviland Business School, University of Hertfordshire.

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