Martin Opdam

Martin Opdam is an experienced product marketing and digital strategy professional currently serving as the Product Marketing Business Owner for Apps at Nationale Postcode Loterij since July 2025. Prior roles include Senior Product Manager for KPN.com and MijnKPN, where Martin was pivotal in driving innovation across digital platforms. Martin also held positions such as Senior Digital Strategy Consultant, Manager Digital Service, and Digital Innovation Strategist at KPN, focusing on app adoption, omnichannel personalization, and digital innovations. Earlier experience includes roles at Telfort, YoungMKB Haarlem, Smartbooqing, and co-founding Chattable. Martin holds an MSc in Business Administration from Vrije Universiteit Amsterdam and a Bachelor's in Economics from Inholland University.