Peter Taunton

Peter Taunton has over 35 years of experience in building and expanding fitness brands. Peter is the CEO/Co-Founder of Nautical Bowls since September 2020. From 2004 to 2023, they served as the Founder/Chairman of the Board and then as the Founder/CEO of Lift Brands, the world's largest fitness franchise organization. Peter was also the President/CEO of Snap Fitness 24/7 from 2004 to 2019, responsible for growing the organization from less than 20 locations to over 2500 locations worldwide. Prior to that, Peter Taunton was the Owner/Manager of America's Fitness Centers from 1982 to 2002, where they were responsible for sales, marketing, and day-to-day operations.

Peter Taunton attended St. Cloud State University from 1980 to 1983, although no specific degree or field of study was mentioned.