Josephine Zhu

Josephine Zhu is a seasoned marketing professional with extensive experience in entertainment marketing strategy and media planning. Currently serving as Director of Entertainment Marketing Strategy at NBCUniversal, Josephine focuses on developing marketing strategies for the NBCU Entertainment portfolio, leveraging audience insights and competitive analysis. Previous roles include Associate Director of Media Planning at OMD USA and Associate Media Director at Carat USA, where Josephine led initiatives for high-profile clients such as Wells Fargo, Infiniti, and Mastercard. Early career experiences at NBCUniversal, Taste Buds Kitchen, and NYSE Euronext provided a solid foundation in sales, client engagement, and marketing. Josephine holds a Bachelor of Arts in Corporate Communications from Baruch College.