Yaya Selva

Yaya Selva is an accomplished marketing professional with extensive experience in various roles across notable companies. Currently serving as CMO and Global Marketing Director at Net Insight since January 2021, Yaya leads the global MarCom team in developing and executing marketing and communications strategies, including investor relations and AI integration. Prior to this role, Yaya was the Head of Nordic Marketing & Experience at Questback and held positions at Axfood as Marketing Manager and Campaign Manager, focusing on driving online retail performance. Additionally, Yaya co-founded Active by Sweden AB, specializing in maternity sportswear, and worked as a Business Developer and Communication Manager at Fikabox. Yaya's early career included a role as Sales and Marketing Coordinator at Ellis Brigham Mountain Sports. Yaya holds a Bachelor's degree in Marketing and Advertising from the University of Hertfordshire and A-levels in Biomedicine and Leadership from Bernadottegymnasiet.