Michelle Slavich

Slavich leads publicity for the streaming service’s series, films and documentaries in the U.S. and Canada.

Slavich’s new job reunites her with Netflix chief communications offers Rachel Whetstone, both of who worked together at YouTube. At the Google-owned video giant, Slavich was head of entertainment communications, managing corporate, entertainment and music PR along with brand and publicity campaigns for YouTube Red, YouTube Music and YouTube TV.

Slavich joined Warner Bros. in the spring of 2018 as executive vice president of global publicity and strategy, reporting into the studio’s worldwide marketing head Blair Rich. Previously, she worked at YouTube in entertainment and music communications, as well as branding campaigns for the platform’s various subscription services.

She has also held positions at Rogers & Associates and PeopleSupport Inc., as well as in theatrical publicity at DreamWorks/Amblin Entertainment and a long stint at Universal. She began her career as a publicity assistant at the Shoah Foundation, Steven Spielberg’s nonprofit organization dedicated to the recording of Holocaust survivor testimonies for educational use.