Melissa Wackes

Melissa Wackes is an accomplished marketing professional with extensive experience in the pharmaceutical industry. Currently serving as the Omnichannel Marketing Director at Neurocrine Biosciences since August 2019, Melissa focuses on enhancing customer engagement and optimizing promotional capabilities through data-driven strategies. Previously, Melissa held various roles at Merck, including Brand Director and Sr. Brand Manager, where responsibilities included leading marketing analytics initiatives and optimizing campaigns for healthcare professionals. Melissa also served as Director of Media at CMI Media LLC, driving non-personal promotion strategies targeted at healthcare providers. Melissa's educational background includes an MBA in Strategic Management and International Business from Villanova University and a BS in Business Administration from Boston University.