Amy Weisenbach

Amy Weisenbach is the SVP of Marketing at The New York Times. Amy has over 10 years of experience in marketing, with a focus on growth marketing and brand strategy.

Weisenbach began their career at Beam Suntory, where they led the brand management team across two categories and eight brands. Amy was responsible for reversing a 6% annual decline and creating the U.S.'s fastest-growing tequila brand. Amy then launched the company's first integrated advertising campaign for Hornitos tequila, which improved brand awareness by 15% and grew sales by 25%.

Weisenbach left Beam Suntory in 2012 to join Trunk Club, a venture-backed personal styling startup, as the Vice President of Marketing. Amy was responsible for the company's foundational brand strategy and established a growth marketing practice. In 2013, Trunk Club was acquired by Nordstrom.

Weisenbach joined Wilson Sporting Goods Co. in 2014 as the Vice President, Head of Marketing. In this role, they led the brand repositioning and a 60-person marketing team. During their tenure, they achieved record sales and double-digit margin and profit growth. Amy also launched the industry-first bluetooth-enabled Wilson X football and basketball.

Amy Weisenbach has a Master of Business Administration from Harvard Business School and a Bachelor of Arts from DePauw University.

Their manager is David Rubin, EVP, Chief Marketing Officer. Amy Weisenbach works with Brian Brett - Executive Director, Audience Insights & Strategy, Laura Forde - Vice President, Creative, Marketing, and Jeff Shah - Vice President, Customer Care. Some direct reports include Holly Harnisch - Director, Brand Marketing, Barbara de Wilde - Executive Creative Director, Product and Design, and Bari Komitee - VP, B2B Marketing.