David Perpich

David Perpich is the publisher of The Athletic and Wirecutter. Prior to February 2022, he served as the head of standalone products since 2020 where he oversaw Games, Cooking, Wirecutter, Audm (our read-aloud audio service), and the exploration and incubation of a how-to product for kids. He has served as a member of the Board of Directors of the Company since 2019.

Previously, Mr. Perpich served as president and general manager of Wirecutter, leading all aspects of the business and editorial operations of the product-recommendation site that was acquired by The Times Company in 2016.

Mr. Perpich was senior vice president of product for the Company from 2015 to 2017, where he was responsible for overseeing The Times’s digital product portfolio across mobile and web products.

From 2013-2015, he served as general manager, new digital products, where he oversaw the development and launch of new subscription products including Cooking and Games. From 2011-2013, he was vice president, product management.

Mr. Perpich joined The Times in 2010 as executive director, NYTimes.com paid products. In this role, Mr. Perpich helped lead the development and launch of The Times’s online subscription business.

Prior to joining The Times, Mr. Perpich worked at the management consulting firm Booz & Company, where he was a member of their consumer, media and digital industries practice, focusing on growth strategy. He previously founded and ran two companies, both in the music industry, and he held roles in product management and business development at About.com, formerly a New York Times Company property.

Mr. Perpich received a B.A. in economics from Duke University and went on to earn an M.B.A. from Harvard Business School.