Amy Shields

Amy has over 25 years of experience in the marketing research industry and is responsible for leading their team of research experts, providing strategic leadership, setting best practices, and overseeing day-to-day company operations. She holds a Professional Research Certification (PRC) from The Insights Association and is a trained moderator.

From 1995 to 2008, Amy was an executive with the original Nichols Research, Inc. In the ensuing eight years, her experience included three years as a corporate researcher and five years as an independent marketing research consultant. She has been an industry spokesperson through multiple publications, speaking engagements, and her work on industry standards and ethics. As a strong advocate for the marketing research industry, she has worked with multiple organizations including the Marketing Research Association (now The Insights Association), the Qualitative Research Consultants Association (QRCA), the Advertising Federation, and numerous universities.

A prior editor of Alert! Magazine, she is the recipient of several industry awards and has appeared on numerous media outlets including NBC’s The Today Show, ABC30’s Action News, and NBC’s KSEE24 News.