Naila Mammadova

Naila Mammadova is an Insights Analyst at NielsenIQ since May 2024, focusing on analyzing shopper behaviors and category trends to provide actionable recommendations for clients. Previous experience includes serving as a Junior Insight Analyst at NielsenIQ, where Naila delivered data-driven insights in the FMCG sector, particularly in beverages and snacks. Naila has also held roles at EKVITA, including Project Analyst and Project Coordinator, overseeing project bids for global donors and monitoring project data. Additionally, experiences as a Marketing Analyst and Junior Marketing Specialist have honed Naila's skills in market research, marketing strategy development, and data analysis. Naila's educational background includes a Bachelor's degree in World Economics from Azerbaijan State University of Economics and an Erasmus Exchange in Business Administration and Management at Hacettepe University.