Pei Fang Lee is a Senior Research Executive at NielsenIQ since June 2022, where responsibilities include developing quantitative analyses for ad-hoc and tracking studies, managing project phases, and addressing potential issues proactively. Previously, Pei Fang served as a Research Analyst at XD and as a Senior Research Executive at Axanteus Research Pte Ltd, where leadership roles and comprehensive project management were critical. Experience also includes administrative support at Canon Singapore Pte Ltd. Pei Fang holds a Bachelor's Degree in Financial Management from Singapore Management University, awarded in 2012.
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