Heidi O'Neill

President, Consumer and Marketplace at Nike

O’Neill leads the Nike Brand’s four geographic operating regions: North America; Europe, Middle East and Africa (EMEA); Greater China; and Asia Pacific and Latin America (APLA). O’Neill also leads Nike’s Global Sales and Nike Direct organizations. She has been with Nike for more than 21 years and has held senior roles including VP/GM of Nike Stores, VP/GM of Nike Global Women’s & Training businesses and VP of U.S. Apparel. Prior to Nike, O’Neill worked as Director of Marketing for Levi Strauss & Co. She studied at the University of Colorado Boulder, before starting her career at the global advertising agency Foote, Cone & Belding.


  • President, Consumer and Marketplace

    Current role


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