Michael Spillane

President, Consumer Creation at Nike

As President, Consumer Creation, Michael Spillane leads Nike’s consumer insights, product merchandising and product design engines. Spillane is responsible for developing the strategy that drives the design, creation and merchandising of all Nike footwear, apparel and accessories, and the insights that inform the consumer value creation chain across the company. Since he joined Nike in 2007, Spillane has held leadership positions with Converse, Umbro, Greater China, and Global Footwear. With extensive experience in marketing consumer products, Spillane previously held senior management roles at leading apparel and textile companies, including Malden Mills, Tommy Hilfiger USA, Jockey International, and Missbrenner, Inc. Spillane serves on the board of directors at The Boston Beer Co.


  • President, Consumer Creation

    Current role

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