He started in the company as a marketing director for NIntendo France in 1993. He was transferred for a short while to Nintendo of Europe's main office in 1999 as a Business Development Director. He returned to Nintendo France as its Managing Director for 15 years. He was then made the Senior Managing Director of European Subsidiaries & Affiliates. He succeeded Satoru Shibata in June 2018 when he returned to Japan to become an executive officer.
Current role