Nokian Tyres

Hans Dyhrman is an accomplished marketing professional with extensive experience in the outdoor and consumer goods industries. Currently serving as Director of Marketing for Nokian Tyres plc's North American subsidiary, Hans leads the marketing team for the top winter tire manufacturer. Previous roles include Co-Founder of PULSE Cycling / Studio, Associate Marketing Manager at Keurig Green Mountain, and Principal at Tug Management & Consulting. Hans has also held senior marketing positions at Lazer Sport NV, Burton Snowboards, and Elan USA, where a focus on brand strategy, product development, and operational growth has consistently driven success. Hans holds an M.B.A. from the University of Vermont and a B.S. in Marketing and Management from The University of Montana.

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