Normative

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Normative is an innovation firm. We know that ideas are not enough, you need data and evidence to get your best opportunities to market faster.

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Matthew Milan

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Lindsay Ellerby
Chief Innovation Officer

Values

Evidence

Data and evidence, even over experience and ease.

Directness

Directness and transparency, even over comfort

Ownership

Being accountable, even over meeting expectations.

Partnership

Working together, even over winning alone.