Asma Bakri

Asma Bakri is a seasoned marketing professional with extensive experience in user acquisition and market intelligence, currently serving as a Senior User Acquisition and Market Intelligence Specialist at Obscure Games since July 2022. Prior to this role, Asma was the Head of Marketing at Play 3arabi, where innovative mobile app marketing techniques were developed and executed to drive user acquisition. Asma also held positions as Game Operations Manager at Sky Advertising and Digital Marketing Specialist, showcasing strong analytical skills through competitor reviews and KPI progress reporting. Early career experiences include roles as a Digital Marketing and Communication Officer at ArabiAuto and a Financial Advisor at Tradeo.com. Asma's foundation in media and communication was built through volunteering in multimedia projects and interning at Al Arabiya News Channel. Academically, Asma holds a Bachelor's degree in Journalism from Birzeit University, complemented by minors in Social Studies and French Language.