Retail technology company Octane AI has welcomed Heather Adams as its new Vice President of Marketing. Ms. Adams will help to drive the company’s next growth stage by scaling its internal marketing team, accelerating customer acquisition and delivering optimized and engaging content that supports its brand evolution.
“With Heather, we felt lucky to find not only a highly-skilled and well-rounded marketer but a smart and curious business partner who would challenge us to find new ways to fulfill our mission of humanizing the ecommerce shopping experience,” said Octane AI co-founder and CEO Matt Schlicht.
Ms. Adams comes to Octane AI from DigitalOcean, where she served as Head of Global B2B & Partner Marketing, responsible for new customer acquisition. She has more than 20 years of experience building brands and marketing teams for businesses that range in size from startups to public companies.
“From the first conversation, I could tell there was something very special in the making at Octane AI that I wanted to be a part of,” said Ms. Adams. “The founding team shows a rare coupling of product vision and humility, along with a laser focus on team culture and customer empathy. Given this strong alignment with my personal and professional values alongside the huge market opportunity and momentum they have, the choice was very clear and I’m elated to be joining this team.”