Nikki Scher

Nikki Scher is a seasoned copywriter with extensive experience in leading creative projects and campaigns across various industries. Currently serving as a Freelance Senior Copywriter at On since August 2023, Nikki focuses on enhancing production processes while contributing to diverse campaigns and product launches. Prior work includes a tenure as Global Lead Copywriter for adidas at OLIVER Agency, where digital-first creative concepts were developed and refined in collaboration with design teams. As Global Lead Copywriter for The Body Shop at Wellcom Worldwide, Nikki led a team in crafting global marketing copy and managing studio workflows. Additional experience spans roles at ASOS.com as an Editor, where successful CRM campaigns were devised, and freelance journalism contributing to numerous reputed publications. Nikki's educational background includes a BA (Hons) in Combined Honours, English Literature from the University of Northampton.