Yifan Liu

Yifan LIU is an experienced marketer with a strong background in international marketing and product management. Currently serving as the Global Product Manager for The Balvenie at William Grant & Sons, Yifan is also a One Young World Ambassador, representing L’Oréal at the 2023 summit. Previously, Yifan held various marketing roles at L'Oréal, including Senior International Marketing Project Manager for Prada, where responsibilities included strategic planning and orchestrating comprehensive marketing campaigns. Yifan's expertise extends to managing successful product launches and innovations across multiple brands, such as Biotherm Homme and Giorgio Armani. Yifan's educational credentials include a Master's degree from ESCP Business School and a Bachelor's degree in French Language and Literature from Beijing Foreign Studies University.