With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place.

Software

Operative

Michael Grossi

Hanan Aharoni

Michael Pollard

Barry Dyer

David Dembowski

Seth Metsch

Catherine Page

Mike Napodano

Glen Ceniza

Yoni Krol

Ben Tatta

Operative has a leadership team with experience in a variety of industries, including advertising, media, software, and consulting. The team has members with degrees in mechanical engineering, anthropology, computer science, political science, and law.

Leadership Team

CEO and Executive Team

Leadership Team

About

Team members

Other teams at Operative

CEO and Executive Team