Oportun
Carolyn (Rongshuang) Sun is an experienced marketing professional with a robust background in digital marketing and business analysis. Currently serving as the Manager of Digital Marketing at Oportun since March 2021, Carolyn has successfully led the Refer-a-friend channel for personal loans, expanded digital marketing efforts for credit cards, and provided cross-functional support across various teams. Prior roles include Performance Marketing Specialist and PPC Marketing Analyst at NinjaRMM, where Carolyn managed paid marketing initiatives and developed algorithmic solutions for campaign analysis. Additionally, Carolyn has experience in growth marketing and predictive analysis through internships and practicum positions, complemented by a Master's degree in Marketing Analytics from the University of Rochester and a Bachelor's degree in Business Administration from Southwestern University of Finance and Economics.
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